Mayukh Dass is a J.B. Hoskins Professor of Marketing at the Rawls College of Business, Texas Tech University. He is currently serving as the Area Coordinator of Marketing & Supply Chain Management Area, and as the Program Director of the Rawls Business Leadership Program at Rawls College of Business, Texas Tech University. His areas of expertise include networks, dynamic economies, analytical and mathematical models. He holds a B. Engg. in Electronics and Power Engineering from Nagpur University, an M.S. in Artificial Intelligence from University of Georgia, an M.S. in Statistics from University of Georgia and a PhD. in Business Administration from University of Georgia. He is currently a member of the Texas Tech Teaching Academy, and has won various awards, including Tech Alumni New Faculty Award in 2011, President’s Excellence in Teaching Award in 2012, Beta Gamma Sigma Professor of the Year in 2013,  Chancellor’s Council Distinguished Research Award in 2013 and Rawls Integrated Scholar in 2017.

Research Interests

His current research centers on valuation issues in dynamic economies, analytical approaches to enhance Brands, and analyzing and modeling art markets.

Recent Grants

“Maximizing Voluntary Compliance in Antimicrobial Stewardship Programs: A Critical Factor for Effective Intervention” (USDA NIFA- A4171, 2016) Role: Co-Project Director, Lead Project Director: H. Morgan Scott (Texas A&M University). Amount - $1,000,000.

Recent Publications

Topaloglu, Omer, Mayukh Dass, and Piyush Kumar (2017), “Does who we are affect what we say and when? Investigating the impact of individual characteristics on the microblogging response,” Journal of Business Research, 77, 23-29.

Wang, Xinchun and Mayukh Dass (2017), "Building Innovation Capability: The Role of Top Management Innovativeness and Relative-exploration Orientation," Journal of Business Research, 76, 127-135.

Byun, Kyung-Ah, Mayukh Dass, Piyush Kumar and Junghwan Kim (2017), “An Examination of Innovative Consumers’ Playfulness on their Pre-Ordering Behavior,” Journal of Consumer Marketing, 34(3).

Kumar, V, Ashutosh Dixit, Rajshekar Javalgi, and Mayukh Dass (2016), “Strategies and Applications of Intelligent Agent Technologies (IATs) in Marketing,” Journal of the Academy of Marketing Science, 44(1), 24-45.  





Research Websites: Fine Art Analysis:Modern Indian Art;                  Social Network Profiles: Linkedin


Dr. Mayukh Dass

Office Address

Rawls College of Business,
Box 2101, Lubbock,
TX- 79409-2101
Phone: (806) 834 1924,