Mayukh Dass is a J.B. Hoskins Associate Professor of Marketing at the Rawls College of Business, Texas Tech University. He is also the Program Director of the Rawls Business Leadership Program and the Marketing Ph.D. Advisor at Rawls College of Business, Texas Tech University. His areas of expertise include networks, dynamic economies, analytical and mathematical models. He holds a B. Engg. in Electronics and Power Engineering from Nagpur University, an M.S. in Artificial Intelligence from University of Georgia, an M.S. in Statistics from University of Georgia and a PhD. in Business Administration from University of Georgia. He is currently a member of the Texas Tech Teaching Academy, and has won various awards, including Tech Alumni New Faculty Award in 2011, President’s Excellence in Teaching Award in 2012, Beta Gamma Sigma Professor of the Year in 2013 and Chancellor’s Council Distinguished Research Award in 2013. 

Research Interests

His current research centers on valuation issues in dynamic economies, analytical approaches to enhance Brands, and analyzing and modeling art markets.

Recent Grants

“Maximizing Voluntary Compliance in Antimicrobial Stewardship Programs: A Critical Factor for Effective Intervention” (USDA NIFA- A4171, 2016) Role: Co-Project Director, Lead Project Director: H. Morgan Scott (Texas A&M University). Amount - $1,000,000.

Recent Publications

Kumar, V, Ashutosh Dixit, Rajshekar Javalgi, and Mayukh Dass (2016), “Strategies and Applications of Intelligent Agent Technologies (IATs) in Marketing,” Journal of the Academy of Marketing Science, 44(1), 24-45.  

Kumar, Piyush, Mayukh Dass, and Shivina Kumar (2015), “From competitive advantage to nodal advantage: Ecosystem structure and the new five forces that affect prosperity,” Business Horizons, 58 (4), 469–481.

Byun, Kyung-Ah and Mayukh Dass (2015), “An investigation of the effects of product recalls on brand commitment and purchase intention” Journal of Consumer Marketing, 32(1), 1-14 (Lead Article)

Datasets: AmtrakData, CokeSales





Research Websites: Fine Art Analysis:Modern Indian Art;                  Social Network Profiles: Linkedin


Dr. Mayukh Dass

Office Address

Rawls College of Business,
Box 2101, Lubbock,
TX- 79409-2101
Phone: (806) 834 1924,