Photo by Ajit Balaram


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Brand Analytics

Dass, Mayukh, Chiranjeev Kohli, Piyush Kumar and, Sunil Thomas (2014) “A Study of the Antecedents of Slogan Liking” Journal of Business Research, 67(12), 2504-2511.

Dass, Mayukh, Piyush Kumar, and Plamen P Peev (2012), “Brand Vulnerability to Product Assortments and Prices,” Journal of Marketing Management, 29(7-8), 735-754 (Lead article)

Kumar, Piyush and Mayukh Dass (2012), “Assessing Brand Vulnerability Across Product Assortments,” Journal of Brand Management, 19(9), 801-814.

Dass, Mayukh and Piyush Kumar (2012), “Assessing Category Vulnerability Across Retail Product Assortments,” International Journal of Retail and Distribution Management, 40(1), 64-81, doi: 10.1108/09590551211193603.

Dass, Mayukh, Piyush Kumar, Shyam Kapur, and Omer Topaloglu (2011), “An agent-based system for analyzing microblog dynamics,” International Journal of Computational Intelligence Research, 7(2), 143-158.

Dr. Mayukh Dass

Office Address

Rawls College of Business,
Box 2101, Lubbock,
TX- 79409-2101
Phone: (806) 834 1924,