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Dass, Mayukh and Christine Shropshire (2012), " Introducing Functional Data Analysis to Managerial Science," Organizational Research Methods, 15(4), 693-721.

Dass, Mayukh (2012)," Choice-Based Conjoint Analysis: Models and Designs by Damaraju Raghavarao, James B. Wiley and Pallavi Chitturi," Journal of the American Statistical Association, 106(496), 1641. (book review)

Dass, Mayukh (2010), “Short Notes on Frequency Distribution, Cross Tabulations, Repeated Measures ANOVA and Nonparametric Tests,” in Wiley International Encyclopedia of Marketing, (Eds.:Jagdish Sheth and Naresh K. Malhotra) (book chapter).

Dr. Mayukh Dass

Office Address

Rawls College of Business,
Box 2101, Lubbock,
TX- 79409-2101
Phone: (806) 834 1924,