Photo by Ajit Balaram


   Auctions| Brand Analytics| Decision MakingIntelligent Co-operative Systems| Methodology| Services| Strategy|  Supply   ChainConferences


Topaloglu, Omer, Mayukh Dass, and Piyush Kumar (2017), “Does who we are affect what we say and when? Investigating the impact of individual characteristics on the microblogging response,” Journal of Business Research, 77, 23-29.

Wang, Xinchun and Mayukh Dass (2017), "Building Innovation Capability: The Role of Top Management Innovativeness and Relative-exploration Orientation," Journal of Business Research, 76, 127-135.

Byun, Kyung-Ah, Mayukh Dass, Piyush Kumar and Junghwan Kim (2017), “An Examination of Innovative Consumers’ Playfulness on their Pre-Ordering Behavior,” Journal of Consumer Marketing, 34(3).

Kumar, Piyush, Mayukh Dass, and Shivina Kumar (2015), “From competitive advantage to nodal advantage: Ecosystem structure and the new five forces that affect prosperity,” Business Horizons, 58 (4), 469–481.

Byun, Kyung-Ah and Mayukh Dass (2015), “An investigation of the effects of product recalls on brand commitment and purchase intention” Journal of Consumer Marketing, 32(1), 1-14 (Lead Article)

Dass, Mayukh and Shivina Kumar (2014), “Bringing product and customer ecosystems to the strategic forefront,” Business Horizons, 57(2), 225-234.


Dr. Mayukh Dass

Office Address

Rawls College of Business,
Box 2101, Lubbock,
TX- 79409-2101
Phone: (806) 834 1924,