Photo by Ajit Balaram


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Kumar, Piyush, Mayukh Dass, and Shivina Kumar (2015), “From competitive advantage to nodal advantage: Ecosystem structure and the new five forces that affect prosperity,” Business Horizons, 58 (4), 469–481.

Byun, Kyung-Ah and Mayukh Dass (2015), “An investigation of the effects of product recalls on brand commitment and purchase intention” Journal of Consumer Marketing, 32(1), 1-14 (Lead Article)

Dass, Mayukh and Shivina Kumar (2014), “Bringing product and customer ecosystems to the strategic forefront,” Business Horizons, 57(2), 225-234.


Dr. Mayukh Dass

Office Address

Rawls College of Business,
Box 2101, Lubbock,
TX- 79409-2101
Phone: (806) 834 1924,