This course provides an introduction to the strategic applications of Artificial Intelligence (AI) in business contexts. It is designed for future managers who (1) seek to understand the role of AI in modern business environments, (2) are interested in exploring the various AI tools utilized in business operations, and (3) aspire to lead the transformation of their organizations into AI-powered enterprises to enhance product offerings, customer acquisition, support, and retention.
Upon successful completion of the course, participants will gain the knowledge and skills necessary to assess their organization’s readiness for AI adoption and to implement AI tools that offer a significant competitive advantage. This course is especially valuable for those in—or aspiring to—management roles responsible for organizational transformation and the integration of advanced technologies to drive innovation and profitability.
Specifically, the course will provide participants with the following skills and knowledge:
- Master key terminologies and concepts essential to understanding Artificial Intelligence.
- Explore and evaluate different AI structures and frameworks used in business.
- Discover how AI is revolutionizing firms and driving competitive advantage.
- Analyze real-world applications of AI in both B2B and B2C environments.
- Design strategies to implement AI within your firm’s operating and business models.
- Lead organizational change by restructuring your firm to embrace AI-driven transformation.
- Tackle ethical and security challenges in AI adoption with practical solutions and responsible practices.
Currently being offered in Spring 2025