Art Auctions Artificial Intelligence in Business Branding Strategies Decision Making Digital Marketing Strategy Marketing Strategy Methodology External Grants
Art Auctions
Dass, Mayukh, Srinivas K. Reddy and Dawn Iacobucci (2013), “Social Networks among Auction Bidders: The Role of Key Bidders and Structural Properties on Auction Prices,” Social Networks, 37 (May), 14-28.
Dass, Mayukh, Wolfgang Jank, and Galit Shmueli (2011), “Maximizing Bidder Surplus in Simultaneous Online Art Auctions via Dynamic Forecasting,” International Journal of Forecasting, 27(4), 1259-1270, doi:10.1016/j.ijforecast.2011.01.003
Dass, Mayukh (2011) , “An Investigation of Willingness to Spend Dynamics in Simultaneous Online Auctions,” Journal of Electronic Commerce Research, 12 (1), 44-60.
Dass, Mayukh, Lynne Seymour and Srinivas K. Reddy (2010) “An Investigation of Value Updating Bidders in Simultaneous Online Art Auctions,” Journal of Probability and Statistics, Vol. 2010, Article ID 539763, 18 pages, 2010. doi:10.1155/2010/539763.
Jank W, Shmueli G, Dass M, Yahav, I and Zhang S (2008) “Statistical Challenges in eCommerce: Modeling Dynamic and Networked Data.” INFORMS Tutorials in Operations Research, 2008 edition
Reddy, Srinivas K. and Mayukh Dass (2006), “Modeling Online Art Auction Dynamics Using Functional Data Analysis.” Statistical Science, 21(2), May (2006), 179-193.
Dass, Mayukh and Srinivas K. Reddy (2008), “Bidder Networks and Price Dynamics in Online Auctions,” in Statistical Methods in eCommerce Research. Editors: Wolfgang Jank and Galit Shmueli. University of Maryland . Publisher: Wiley pp. 105-129. (book chapter)
Dass, Mayukh, Wolfgang Jank, Galit Shmueli (2010), “Price Forecasting In Art Auctions,” in Marketing Intelligent Systems using Soft Computing; (Eds.:Jorge Casillas and Francisco J. Martnez-Lopez) pp. 417-445. (book chapter).
Artificial Intelligence in Business
Moradi, Masoud and Mayukh Dass (2022), “Applications of Artificial Intelligence in B2B Marketing: Challenges and Future Directions,” Industrial Marketing Management, 107, 300-314.
Kumar, V, Ashutosh Dixit, Rajshekar Javalgi, and Mayukh Dass (2016), “Strategies and Applications of Intelligent Agent Technologies (IATs) in Marketing,” Journal of the Academy of Marketing Science, 44(1), 24-45.
Dixit, Ashutosh, Mayukh Dass, Glenna C. Pendleton, and William J. Lundstrom (2013), “Transforming Marketing Research Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning,” Atlantic Marketing Journal, 2(3), Article 2.
Donald Nute, Walter D. Potter, Zhiyuan Cheng, Mayukh Dass, Astrid Glende, Frederick Maier, Cy Routh, Hajime Uchiyama, Jin Wang, Sarah Witzig, Mark Twery, Peter Knopp, Scott Thomasma and H. Michael Rauscher (2005), “A Method for Integrating Multiple Components in a Decision Support System.” Computers and Electronics in Agriculture, 49 (2005): 44-59.
Mark J. Twery, Peter D. Knopp, Scott A. Thomasma, H. Michael Rauscher, Donald E. Nute, Walter D. Potter, Frederick Maier, Jin Wang, Mayukh Dass, Hajime Uchiyama, Astrid Glende and Robin E. Hoffman (2005),”NED-2: A Decision Support System for Integrated Forest Ecosystem Management.” Computers and Electronics in Agriculture, 49 (2005): 24-43.
Donald Nute, Walter D. Potter, Frederick Maier, Jin Wang, Mark Twery, H. Michael Rauscher, Peter Knopp, Scott Thomasma, Mayukh Dass, Hajime Uchiyama, and Astrid Glende (2004),”NED-2: An Agent-Based Decision Support System for Forest Ecosystem Management.” Environmental Modeling and Software, 19 (2004): 831-843.
Branding Strategies
Dass, Mayukh, Chiranjeev Kohli, and Manaswini Acharya (2023), “Creating Slogan-Brand Alignment: An Investigation into Slogan Design,” Journal of Advertising Research, 63(1), 43-60.
Topaloglu, Omer, Piyush Kumar, and Mayukh Dass (2020), “On the Extendibility of Brands with Subordinate versus Basic Category Concepts,” Journal of Retailing, 97(3), 394-404.
Dass, Mayukh, Chiranjeev Kohli, Piyush Kumar and, Sunil Thomas (2014) “A Study of the Antecedents of Slogan Liking” Journal of Business Research, 67(12), 2504-2511.
Dass, Mayukh, Piyush Kumar, and Plamen P Peev (2012), “Brand Vulnerability to Product Assortments and Prices,” Journal of Marketing Management, 29(7-8), 735-754 (Lead article)
Kumar, Piyush and Mayukh Dass (2012), “Assessing Brand Vulnerability Across Product Assortments,” Journal of Brand Management, 19(9), 801-814.
Dass, Mayukh and Piyush Kumar (2012), “Assessing Category Vulnerability Across Retail Product Assortments,” International Journal of Retail and Distribution Management, 40(1), 64-81.
Dass, Mayukh, Piyush Kumar, Shyam Kapur, and Omer Topaloglu (2011), “An agent-based system for analyzing microblog dynamics,” International Journal of Computational Intelligence Research, 7(2), 143-158.
Decision Making
Maity, Moutusi, Mayukh Dass and Piyush Kumar (2018), “The Impact of Media Richness on Consumer Information Search and Choice” Journal of Business Research, 87, 36-45.
Maity, Moutusy, Mayukh Dass and Naresh K. Malhotra (2014), ” The Antecedents and Moderators of Offline Information Search: A Meta-Analysis,” Journal of Retailing, 90(2), 233-254.
Maity, Moutusy, and Mayukh Dass (2014), “Consumer Decision-Making across Modern and Traditional Channels: E-Commerce, M-Commerce, In-Store” Decision Support Systems, 61, 34-46.
Dass, Mayukh and Piyush Kumar (2011), “The Impact of Economic and Social Orientation on Trust within Teams,” Journal of Business & Economic Research, 9(2), 1-16. (Lead Article)
Gilliam, John, Mayukh Dass, Dottie Durband and Vickie Hampton (2010), “Does Assertiveness Impact Couple’s Risk Tolerance? An Investigation into the Role of Assertiveness on Financial Risk Tolerance and Portfolio Risk,” Journal of Financial Counseling and Planning, 21(1), 55-69.
Digital Marketing Strategy
Newaz, Md. Tarique, Vallari Chandna, Mayukh Dass, and Dennis Arnett (2023), “Using R-A theory and the Optimal Distinctiveness Perspective to understand the Strategic Marketing approaches used by Platform-based Organizations: The cases of Facebook and Twitter in Digital Ecosystems,” Journal of Business Research, 167 (November), 114192.
Moradi, Masoud, Mayukh Dass, Dennis Arnett and Vishag Badrinarayan (2023), “The Time-varying Effects of Rhetorical Signals in Crowdfunding Campaigns,” Journal of the Academy of Marketing Science, forthcoming
Moradi, Masoud, Mayukh Dass, and Piyush Kumar (2023), “Differential Effects of Analytical Content versus Emotional Content on Review Helpfulness,” Journal of Business Research, 154, January 2023, 113361
Moradi, Masoud, Mayukh Dass, and Fereshteh Zihagh (2022), “Effective Message Framing Strategies for Crowdfunding Success: The Moderating Roles of Creator Experience and Backer Support,” Journal of Strategic Marketing, forthcoming
Topaloglu, Omer and Mayukh Dass (2021), “The Impact of Online Review Content and Linguistic Style Matching on New Product Sales: The Moderating Role of Review Helpfulness,” Decision Sciences, 52 (3), 749-775 – Winner 2022 Bright Idea Award
Moradi, Masoud and Mayukh Dass (2019), “An Investigation into the Effects of Message Framing on Crowdfunding Funding Level,” Journal of Electronic Commerce Research, 20 (4), 238-254.
Topaloglu, Omer, Mayukh Dass, and Piyush Kumar (2017), “Does who we are affect what we say and when? Investigating the impact of individual characteristics on the microblogging response,” Journal of Business Research, 77, 23-29.
Marketing Strategy
Dass, Mayukh, Mehrnoosh Reshadi, and Yuewu Li (2023), “An Exploration of Ripple Effects of Advertising in Supply Chain Networks,” Journal of Business Research, forthcoming
Choi, Sunhee, Dale F. Duhan, and Mayukh Dass (2022), “The Influence of Corporate Social Responsibility Appeals (CSRAs) on Product Sales: Which Appeal Types Perform Better?” Journal of Retailing, 99(1), 115-135.
Pedada, Kiran, Manjunath Padigar, Ashish Sinha, and Mayukh Dass (2021), “Developed Market Partner’s Relative Control and the Termination Likelihood of an International Joint Venture in an Emerging Market,” Journal of Business Research, 135, 295-303.
Arnett, Dennis B., Mayukh Dass and Kshitij Bhoumik (2021), “Re-examining Market Structures: Resource-Advantage Theory and the Market Offering Ecosystem Perspective,” Journal of Global Scholars of Marketing Science, 31 (2), 189-199.
Byun, Kyung-Ah, Dale Duhan, and Mayukh Dass (2020), “The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers,” Journal of Business Research, 116 (August), 163-175.
Wang, Xinchun, Mayukh Dass, Dennis Arnett and Xiaoyu Yu (2019), “Understanding Firms’ Relative Strategic Emphases: An Entrepreneurial Orientation,” Industrial Marketing Management, 84 (January), 151-164.
Marin, Alejandra, Mayukh Dass and Kim Boal (2019), “Critic-buyer effects on the valuation of ambiguously appraised products,” Journal of Business Research, 103 (October 2019), 45-55.
Pedada, Kiran, S. Arunachalam and Mayukh Dass (2019), “A Theoretical Model of the Formation and Dissolution of Emerging Market International Marketing Alliances,” Journal of the Academy of Marketing Science, 48, 826-847.
Norvell, Timothy, Piyush Kumar, and Mayukh Dass (2018), “The Long-term Impact of Service Recovery,” Cornell Hospitality Quarterly, 59 (4), 376-389.
Wang, Xinchun and Mayukh Dass (2017), “Building Innovation Capability: The Role of Top Management Innovativeness and Relative-exploration Orientation,” Journal of Business Research, 76, 127-135.
Byun, Kyung-Ah, Mayukh Dass, Piyush Kumar and Junghwan Kim (2017), “An Examination of Innovative Consumers’ Playfulness on their Pre-Ordering Behavior,” Journal of Consumer Marketing, 34(3).
Kumar, Piyush, Mayukh Dass, and Shivina Kumar (2015), “From competitive advantage to nodal advantage: Ecosystem structure and the new five forces that affect prosperity,” Business Horizons, 58 (4), 469–481.
Byun, Kyung-Ah and Mayukh Dass (2015), “An investigation of the effects of product recalls on brand commitment and purchase intention” Journal of Consumer Marketing, 32(1), 1-14 (Lead Article)
Dass, Mayukh and Shivina Kumar (2014), “Bringing product and customer ecosystems to the strategic forefront,” Business Horizons, 57(2), 225-234.
Kumar, Piyush, Mayukh Dass and Omer Topaloglu (2014), “Understanding The Drivers of Employee Satisfaction in Services: Learning from “Lost Employees” Journal of Service Research, 17(4), 367-380 (Lead article).
Kumar, Piyush, Mayukh Dass and Omer Topaloglu (2011), “Exploring Satisfaction in Business-to-Business Services: A Path-Analytic Approach,” Services Business: An International Journal, 5, 13-27.
Methodology
Dass, Mayukh, Masoud Moradi, and Fereshteh Zihagh (2022), “Forecasting Purchase Rates of New Products Introduced in Existing Categories,” Journal of Marketing Analytics, forthcoming
Dass, Mayukh and Christine Shropshire (2012), ” Introducing Functional Data Analysis to Managerial Science,” Organizational Research Methods, 15(4), 693-721.
Dass, Mayukh (2012),” Choice-Based Conjoint Analysis: Models and Designs by Damaraju Raghavarao, James B. Wiley and Pallavi Chitturi,” Journal of the American Statistical Association, 106(496), 1641. (book review)
Dass, Mayukh, and Gavin L. Fox (2011), “A Holistic Network Model for Supply Chain Analysis,” International Journal of Production Economics, 131 (2), 587-594.
Dass, Mayukh (2010), “Short Notes on Frequency Distribution, Cross Tabulations, Repeated Measures ANOVA and Nonparametric Tests,” in Wiley International Encyclopedia of Marketing, (Eds.:Jagdish Sheth and Naresh K. Malhotra) (book chapter).
External Grants
“Maximizing Voluntary Compliance in Antimicrobial Stewardship Programs: A Critical Factor for Effective Intervention” (USDA NIFA- A4171, 2016) Role: Co-Project Director, Lead Project Director: H. Morgan Scott (Texas A&M University). Amount – $1,000,000 – Funded.
2021- “Rawls-Global Learning Opportunities in Business Education (R-GLOBE)” United States Department of Education, Role: Lead PI. Amount – $181,270 – Funded.